This is Blog 3 and once again will be full of practical ideas and great tips for those of you who want to be GREAT COMMUNICATORS.
The focus today will be on how to prepare.
The first things to realise before you prepare are: who you are speaking to; why you are speaking to them ; and for how long. This may seem pretty obvious, but if you get any of them wrong, your presentation won't be very successful. Well, not as brilliant!
The main thing is to know what you are talking about. Chances are that you will have been asked to speak because you are an expert. If not an expert, someone thinks you should/could/ought to speak to these people about this topic. Still, it's a good idea to do some more research. Maybe see the latest writings, and who is writing on the topic. Look for some great quotes. Look for some engaging case studies or anecdotes (either from your own repertoire or others) And most of all, think about what your audience would find interesting/relevant/engaging.
The structure of the speech looks like this: Grab 'em by saying something relevant and engaging. Tell 'em what you are going to tell 'em. This is the summary. Tell 'em This is the bulk of the speech and each section should follow a structure,which I will explain in a moment. Tell 'em what you have told 'em You summarise. And finish with a bang: Do not say "Thank you"at the end
The body of the talk should follow this structure, which is repeated for each point: T E E R L. This means you tell them the TOPIC of the section. You ELABORATE by expanding or explaining the point. You give some EVIDENCE.(ways of giving evidence and the best evidence will be in the next blog). You REINFORCE the point you have made and how the evidence has helped. You LINK to the next point.
Now that you have written your speech, you are half way there. The next thing is to practise. I wrote in the last blog that you need to practise AS IF. So now you do. At least 13 times. You may even visit the place if that is convenient.
The question of having it written out in full, or dot points on cards is a question of your style and experience.
You need to know it well enough that you just glance down.
Before I finish this week's blog I just want to remind you, that a speech is not a report or an essay. You need to use plenty of questions, paint plenty of pictures, use the word "you" heaps of times.
Let me know if these tips are helpful.
There are plenty more. I will blog you next week
Judith Field Direct Speech